Commercial content.
It all begins with an idea. I was tasked to connect , make an emotional impact and showcase each brand to their fullest. The art of telling a story under a minute , impacting and turning on your audience to your brand and converting them into real costumers.
Web Series.
The results are in: people prefer video. We watch 1 billion hours of YouTube every day. And by this time next year, video will make up 80% of all consumer internet traffic. I was tasked to develop and edit a tech driven YouTube series showcasing SONY products.
Wade’s kitchen convos.
I was tasked to edit, color correct and score “Wade’s kitchen combo” an unscripted internet cooking show starting Pro basketball player Dwayne Wade and his superstar chef Richard Ingraham. My personal goal was to make their interpersonal relationship shine and showcase nutritional and life tips all while demonstrating the amazing food prepared.
Corporate tutorial.
I was tasked to produce and edit product tutorials that help current and future customers understand the value of what the brand is selling by showcasing exactly how to use it and its features.